Subscriptions Marketing Manager

About Roku

Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you’ll make a valuable – and valued – contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

Roku’s Subscriptions Marketing team drives growth and engagement for our suite of owned and operated streaming services. We combine creative storytelling, data-driven insights, and cross-functional collaboration to attract and retain subscribers across products like Howdy and Premium Subscriptions. Our team partners closely with product, analytics, brand, and external content teams to launch campaigns, personalize offers, and create seamless subscriber journeys. Focused on innovation and measurable impact, we leverage the full power of the Roku platform to help millions of customers discover and enjoy the best in subscription entertainment.

About the Role

The Subscriptions Marketing Manager will lead off-platform marketing strategy for new and existing subscription services and promotional campaigns. You will drive subscriber acquisition and retention by executing growth initiatives across diverse media channels, including YouTube, mobile, and other digital platforms. Responsibilities include developing integrated campaigns, testing emerging tactics, and scaling strategy as opportunities arise. You’ll launch Roku subscriptions on channels like mobile apps, standalone websites, and partner platforms through close cross-team collaboration. Additionally, you will create and execute tailored marketing strategies for third-party ecosystems such as Amazon Prime Video, YouTube Primetime, and app stores. The ideal candidate thrives in dynamic, fast-paced environments and leverages data and analytics to evaluate new channels and optimize performance. This is a highly collaborative and cross-functional role, responsible for driving traffic, engagement, and subscriptions by testing and innovating across digital channels.

Salary Information

For California Only – The estimated annual base salary for this position is between $142,000 – $152,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.