Manager, Influencer & Creator

About Sprout Social

Sprout Social is looking for a bold, strategic Manager, Influencer & Creator to drive our global brand presence, product-led social distribution, and influencer and creator marketing programs. This role sits at the intersection of storytelling, community building, and revenue impact—leading initiatives that not only strengthen our brand but also generate measurable business results.

Job Summary

Why join Sprout’s Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention—all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

Key Responsibilities

• Lead flagship social-first programs: Build, manage, and scale Sprout’s Influencer + Creator Program and integrated campaign distribution, ensuring measurable pipeline impact and industry leadership.
• Fuel product-led distribution: Partner with Product Marketing to create social-first assets, narratives, and distribution strategies that extend the reach and adoption of Sprout’s products.
• Set the global social strategy for influencer and social content/video: Own the content and engagement approach for influencer and creator programs, as well as social video for Sprout’s brand channels (LinkedIn, Instagram, X/Twitter, YouTube, TikTok, Threads, Reddit, Pinterest, emerging platforms), ensuring alignment with business priorities and cultural moments.
• Develop and maintain Sprout’s international social strategy, tailoring content and activations for key global markets.

Thought Leadership & Industry Voice

• Build Sprout’s voice on culture: Shape social-first content rooted in data, cultural insights, and storytelling that makes Sprout a standout brand across regions, industries, and audiences.
• Experiment with emerging formats: Pilot new content series and test into new platforms, video formats, and AI-driven workflows to keep Sprout at the forefront of social innovation.

Campaigns, Measurement & Cross-Functional Impact

• Elevate reporting & ROI: Develop reporting frameworks that connect social content, campaigns, and influencer programs to business outcomes—including pipeline, CPL, CPM, and revenue influence.
• Translate insights into clear, executive-ready narratives; content for demand generation; and influencer thought leadership assets for customers and prospects.
• Cross-functional leadership: Partner with…