Brand Marketing Manager

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning. Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform.

Job Summary

As we continue to expand in a fast-evolving market, we need a Brand Marketing Manager who can elevate Kiddom’s story, sharpen our positioning, and strengthen our presence across multiple channels. This role will help articulate the value of Kiddom’s K–12 digital curriculum and AI-powered platform, ensuring that educators, administrators, and district leaders see Kiddom as a trusted partner in their journey toward personalized learning at scale. Your work will directly support our mission to empower educators and learners while reinforcing Kiddom’s reputation as a leader in the edtech and curriculum space.

Key Responsibilities

• Define, refine, and champion Kiddom’s brand voice and messaging across all marketing touchpoints, ensuring consistency and authenticity.
• Develop and execute integrated brand campaigns that increase awareness, credibility, and engagement with key audiences in the K–12 education sector.
• Collaborate with Content, Product, and Sales teams to create compelling narratives that highlight Kiddom’s curriculum innovation and AI capabilities.
• Partner with the Customer Success team to amplify educator and district success stories, case studies, and testimonials.
• Manage the development of marketing assets (videos, collateral, presentations, web content) that bring Kiddom’s brand to life.
• Track, analyze, and report on brand campaign effectiveness, leveraging insights to continually optimize reach and impact.
• Support strategic initiatives such as curriculum adoption cycles, RFP processes, and state-level education conferences with tailored brand messaging.

Requirements

• 5–7 years of experience in brand marketing, product marketing, or communications—ideally within edtech, SaaS, or mission-driven organizations.
• Proven track record of creating and executing brand campaigns that drive awareness and strengthen market positioning.
• Strong storytelling skills, with the ability to translate complex curriculum and technology concepts into compelling, educator-focused narratives.
• Experience collaborating across teams (Product, Sales, Customer Success) to align brand efforts with GTM strategy.