Marketing & Audience Recruitment Specialist, Axios Live (Temporary)

About Axios

Axios is a respected media company dedicated to providing trustworthy, award-winning news content in an audience-first format known as Smart Brevity™.

Job Summary

We’re seeking a strategic temporary lifecycle marketing specialist to draw premier audiences to Axios Live Events.

Key Responsibilities

• Drive Attendee Recruitment: Develop and execute strategies to attract and register high-value attendees, with a focus on thought leaders, senior executives, and industry decision-makers.
• Build and maintain targeted prospect lists; collaborate with partnerships and editorial teams to align audience goals with event content.
• Optimize outreach channels including email marketing, paid social, and direct invitations.
• Campaign Strategy and Execution: Create multi-channel marketing campaigns to promote live events — leveraging owned, earned, and paid media.
• Partner with design, editorial, and communications teams to ensure cohesive brand storytelling across all touchpoints.
• Track performance, report on KPIs, and use insights to optimize future campaigns.
• Cross-Functional Collaboration: Work closely with Events and Editorial teams to align messaging and audience targeting.
• Ensure a seamless attendee experience from first touch through registration and attendance.
• Data and Optimization: Oversee audience analytics and reporting to evaluate campaign effectiveness and ROI.
• Recommend new tools, technologies, or tactics to improve efficiency and outcomes.
• Manage the Events Marketing Team: Oversee, mentor, and support two Events Marketing Associates in executing campaigns that drive event awareness and attendance.
• Manage goals and ensure consistent, high-quality marketing execution across events.

Requirements

• 8+ years of experience in marketing, with at least 3 years in event marketing or audience acquisition.
• Proven success in recruiting and engaging select live event audiences.
• Strong leadership experience managing small, high-performing teams.
• Proficiency with marketing automation tools (e.g., Sailthru, Braze, ZoomInfo, Hubspot) and analytics platforms.
• Excellent communication and storytelling skills, with the ability to translate data into actionable insights.
• Highly organized, deadline-driven, and comfortable in a fast-paced, collaborative environment.