Contract Regional Product Marketing Associate (6-months)

About ShopBack

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We’re building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

The Role

As a Regional Product Marketing Associate, you’ll help shape how we tell product stories and drive adoption across diverse markets. You’ll work closely with regional stakeholders to test messaging, analyze results, and iterate quickly. This role is ideal for someone who is analytical, resourceful, and thrives on learning through fast cycles of experimentation.

Your Adventure Ahead

• Support GTM initiatives: Assist in planning and executing product launches and campaigns, ensuring smooth coordination across markets.
• Test and learn fast: Run experiments on messaging, positioning, and engagement tactics — measure outcomes and apply learnings quickly.
• Craft communications: Develop content and materials that bring product features and campaigns to life for users and merchants.
• Analyze performance: Track adoption, engagement, and campaign KPIs, generating insights that inform ongoing strategies.
• Collaborate cross-functionally: Work with Product, Marketing, and Local Market teams to align product capabilities with user needs.
• Contribute ideas: Share fresh perspectives, backed by data, to improve product positioning and storytelling.

Essentials to Succeed

• 1–3 years of experience in marketing, product marketing, or communications (internship experience counts).
• Strong analytical mindset — comfortable with data, dashboards, and translating numbers into insights.
• Curious and proactive, with the ability to iterate quickly and adapt to changing priorities.
• Strong written and verbal communication skills, with a flair for storytelling.
• Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
• Bonus: Experience in e-commerce, fintech, or digital consumer products.

Why Join Us

• Gain hands-on experience in regional product marketing at one of Asia’s fastest-growing e-commerce and fintech platforms.
• Develop skills in GTM strategy, experimentation, analysis, and product storytelling.
• Work in an environment that values data-driven decision-making and rapid iteration.
• Join a culture that encourages curiosity, ownership, and bold thinking.