Director, Field & Experiential Marketing

About Lumahealth

Needing healthcare can be hard — getting care shouldn’t be. We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it. So, we’ve created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.

Job Summary

At Luma, events aren’t just booths and swag bags, they’re the stage where our story comes to life. We’re looking for a Director of Field & Experiential Marketing to own the strategy and execution of all in-person and virtual events that drive pipeline, strengthen customer relationships, and elevate our brand. This role will blend creativity with operational discipline, creating memorable experiences for target accounts, prospects, and customers while ensuring every event is tightly aligned to revenue goals.

Key Responsibilities

• Own Luma’s annual event calendar across external conferences, trade shows, and Luma-hosted events.
• Develop event strategies that align with business objectives (sourcing pipeline, influencing opportunities, expanding within our customer base, and building advocacy).
• Partner with Sales & CS leadership to define measurable goals for each event.
• Lead planning and execution for all field and brand events, including sponsored presence at major industry conferences, customer summits and executive forums, regional field events, roadshows, and VIP dinners.
• Oversee all logistics: venue sourcing, contracts, budgets, swag, shipments, booth setup, technology, travel, and onsite execution.
• Expand and maintain prep processes: briefing docs, prep calls, Slack channels, itineraries, coverage schedules, and post-event debriefs.
• Work with Sales to coordinate customer/prospect outreach pre-event and ensure strong onsite engagement.
• Partner with Customer Success to engage active customers and bring customer voices into events, while strengthening advocacy.
• Partner with Brand & Communications to execute robust communication plans.
• Collaborate cross-functionally to deliver branded assets, collateral, and storytelling on site.
• Own event ROI reporting, including pipeline sourced/influenced, cost per S3 opportunity, and attribution dashboards.
• Track and share post-event outcomes: leads, meetings, follow-up progress.