Digital Marketing Manager – Remote

About GuidePoint Security

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

Job Summary

We are looking for a skilled Digital Marketing Manager to support digital marketing efforts and the launch of a new paid media strategy. This role will engage in the development of paid media, organic digital efforts, website strategy and more while providing “Wow Them” service to clients and/or internal customers or co-workers.

Key Responsibilities

• Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business.
• Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies.
• Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention.
• Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation.
• Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging.
• Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions.
• Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects.
• Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels.
• Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement.

Requirements

• 3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization.
• Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience.
• Strong technical knowledge of SEO, website analytics, and conversion rate optimization.
• Hands-on experience with marketing automation tools like Marketo.
• Data-driven mindset with deep experience using Google Analytics.