Head of Demand Generation, AMER

About Benchling

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology. Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market. Come help us bring modern software to modern science.

Job Summary

We are looking for a strategic and results-driven Head of Demand Generation, Americas to drive marketing strategy and execution across the region. This role is essential to building brand awareness, generating demand, and accelerating pipeline growth for Benchling’s solutions. You will develop and lead integrated marketing programs—spanning field marketing, regional campaigns, digital tactics, and more—that align with regional sales objectives and drive measurable business outcomes. As a player-coach, you will lead and mentor a high-performing team while also being hands-on in executing key initiatives. The ideal candidate has a strong track record in demand generation and field marketing within enterprise B2B SaaS, along with experience managing and developing teams. You thrive in a fast-paced environment, applying a data-driven approach to decision-making and being a trusted partner to Sales, SDRs, Customer Success, and the broader marketing organization to drive business outcomes. This is a hybrid in-office role at our San Francisco headquarters.

Key Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive awareness, engagement, and pipeline growth across AMERS and across segments with a focus on Enterprise.
• Lead, mentor, and grow a regional marketing team, instilling a high-performance, metrics-driven culture.
• Drive execution of multi-channel campaigns across digital, OOH, tradeshows, owned events, webinars, and partner channels to support pipeline goals.
• Establish processes to drive and measure a repeatable, scalable and predictable demand generation machine, analyzing campaigns and sharing data-driven insights to stakeholders.
• Plan and manage field marketing programs such as events, executive roundtables, and trade shows, ensuring alignment with personas and regional objectives.
• Own the marketing relationship with sales leaders, ensuring seamless collaboration and communication to drive shared pipeline and revenue targets.
• Oversee and manage the regional field marketing budget, ensuring investments align with business priorities and deliver measurable results and business impact.

Requirements

• 10+ years of experience in demand generation, field marketing, or integrated marketing within a B2B SaaS technology company (life sciences experience not required but desirable).
• Proven ability to plan and execute full-funnel marketing programs, combining PLG, field, digital, and partner marketing.