Advertising Analyst

About Danaher

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career. Learn about the Danaher Business System which makes everything possible.

Job Summary

The Advertising Analyst is responsible for analyzing advertising performance across paid channels and turning data into actionable insights that guide optimization. This role helps ensure advertising investments deliver measurable impact and align with Cytiva’s objectives through data-driven analysis and reporting. This position reports to the Director of Advertising, is part of the Global Brand team, and will be an on-site role.

Key Responsibilities

• Analyze advertising performance across paid media channels (social, programmatic, publishers, and others), translating metrics into insights that support optimization.
• Partner with media planners to define clear KPIs, track results, and provide insights that inform tactical decisions and channel mix.
• Collaborate with external media agencies to gather data, ensure accurate tracking, and deliver timely reporting.
• Identify trends in audience behavior and channel effectiveness to improve channel mix and investment efficiency.
• Create recurring performance reports and dashboards using GA4, Power BI, and other data sources.

Requirements

• Bachelor’s degree in marketing, business, data analytics, or a related field, or equivalent practical experience.
• Experience in advertising or digital marketing, with a focus on analytics and performance optimization.
• Analytical thinker with strong attention to detail and ability to synthesize data into clear insights.
• Comfortable using marketing analytics tools (Google Analytics, Power BI, or similar).
• Familiar with advertising metrics such as reach, engagement, and conversions.

Travel Requirements

Ability to travel up to 10% for agency or team meetings.

It Would Be a Plus If You Have

• Experience working in a global or matrix organization.
• Appreciation for data governance principles.