Associate Product Manager

About Lasko Products

Lasko Products, a market leader in home comfort products for over 100 years, is looking to add an Associate Product Manager to the product team in our West Chester, PA headquarters. This role will be hybrid, working in office 3 days a week.

Job Summary

The Associate Product Manager will assist in evaluating and developing new products in support of Lasko team’s strategic plan to drive sales and profit of the product line. This position requires excellent project management skills and the ability to effectively work with others across the organization including marketing, IT, engineering, industrial design, finance, manufacturing, sales and customer service. Candidates should be self-motivated individuals, possess a strong work ethic, and enjoy working in a team environment. This is a great opportunity for someone who wants to begin their career in product marketing.

Key Responsibilities

• Responsible for supporting the Sr. Business Unit Director for all product management activities and new product launches for the ongoing management of assigned product categories, including life-cycle management and implementation of profitable new product introductions in assigned product segment(s) and for specific retail/channel customers.
• Support development of the 3-year product plan for assigned product categories with consideration of key target market segments and strategic focus delivering product line growth and profitability through analysis of the market and reviewing market data.
• Work with Sr. Business Unit Director to conduct planning and analysis to provide product development for new products, including pricing, forecasting, launches, life cycle management, etc.
• Perform market research to gain insight into consumer behavior and uncover unmet consumer needs.
• Develop a deep understanding of the market and competitors, their products, and how they go to market including pricing and promotion by leveraging existing materials and research (internal and external).
• Collaborate with engineering, manufacturing, and design to generate insights and opportunities through ideation, teardowns, mock-ups, and other analysis.
• Support the Business Unit to approve final product concepts presented by the Product Design team based against criteria outlined in business requirement document and work closely with the Creative team in package design and development.
• Conduct timely analysis of sales performance across key retailers and determine proper course of action based on insights.
• Assist the Sr. Business Unit Director in planning, tracking, and managing product availability across all channels to ensure on time product launches and meeting customer line review requirements.
• Help develop specific product models for online channels and for open channel customer purchases.
• Aid in the development and validation of product claims, packaging design and A+ marketing content.
• Support marketing/sales support activities such as sale presentations, merchandising, promotions, collateral.