Design Director New Brand

About Ro

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro’s vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts. Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.

Job Summary

As a Design Director on our team, you’ll help shape how Ro shows up in the world. You’ll concept, design, and craft campaigns that feel bold, human, and unmistakably ours. This role calls for a hands-on creative leader with deep experience in design, art direction, and visual storytelling — someone who can think conceptually, execute beautifully, and stretch what healthcare can look and feel like. You’ll join a team of creative craftspeople driven by purpose. We care about making healthcare feel modern, accessible, and gutsy. We build empathy for our users, challenge assumptions, and design with honesty. We’re looking for a design leader who’s ready to build data-informed brand campaigns that connect emotionally and perform powerfully. Someone who moves fast, experiments boldly, and believes simplicity is the ultimate expression of confidence. This role is an individual contributor working alongside the broader design organization and growth partners.

Key Responsibilities

• Be hands-on. You’ll concept and design alongside the team. At Ro we are all makers.
• Elevate the brand. You’ll evolve Ro’s visual brand world, ensuring it remains flexible, scalable, and future-facing while staying true to us.
• Results-driven mindset. We work hand-in-hand with growth and analytics teams to harness data insights, building a performance-oriented culture that prioritizes achieving tangible results together.
• Champion creative excellence. You’ll set the visual bar across all brand work — campaigns, product marketing, CRM, landing pages, paid, OOH, and TV — ensuring every piece ladders up to a cohesive, modern, and differentiated brand experience.
• Collaborate across teams. You’ll work daily with creative, growth, product, and marketing leaders to align strategy, priorities, and execution.
• Shape campaigns. You’ll define the art direction and visual strategy for top-of-funnel campaigns, working closely with copy partners to bring bold ideas to life across channels.
• Mentor through craft. While this is an individual contributor role, you’ll inspire and guide others.