Developer Campaign Marketer – Claude Code

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the Role

Anthropic is seeking an experienced Developer Campaign Marketer to lead marketing efforts for Startups and Claude Code, our command line tool that enables developers to delegate coding tasks directly from their terminal. In this pivotal role, you will develop and execute comprehensive marketing campaigns that drive awareness, adoption, and engagement with Claude Code among startups, developers, technical teams, and engineering organizations. You will work at the intersection of developer relations, product marketing, and community building, executing on integrated campaigns that bring together compelling technical content and programs that resonate with developers. As a key member of the marketing team, you will be responsible for driving pipeline and active usage of Claude Code by working with Product Marketing to design campaigns that communicate our value propositions through the right channels and create scalable programs that drive measurable growth. The ideal candidate combines technical understanding with strong marketing instincts and can orchestrate campaigns that developers want to engage with.

Responsibilities

• Develop and execute comprehensive marketing campaigns for Claude Code to generate pipeline by driving awareness and adoption among startups, developers, technical teams, and engineering organizations
• Develop deep understanding of the AI developer and startups audience, including behaviors, communication preferences, and communities, to inform channel strategy and adapt campaign messaging that resonates with how developers discover, evaluate, and adopt AI tools
• Partner with Product Marketing to translate product positioning and go-to-market strategy into executable campaign plans for developer audiences
• Execute on integrated marketing campaigns by working with centers of excellence across channels including content, media, developer-focused platforms (GitHub, Stack Overflow, Hacker News, Reddit), events, and partnerships
• Own campaign performance reporting and optimization iteration; provide feedback loop on campaign performance back to Product Marketing leadership
• Partner closely with product marketing and engineering teams to ensure marketing campaign strategies align with product development and user needs
• Track and analyze key metrics including Claude Code pipeline in target accounts, developer adoption, engagement, retention, and satisfaction, using data to continuously optimize marketing strategies
• Collaborate with the broader marketing team to ensure Claude Code messaging is integrated into Anthropic’s overall marketing campaign and serve as execution lead on campaigns focused on