Director of Partnerships

About Later

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position

Later is the leading influencer marketing company powered by AI and data. We help brands and agencies drive measurable growth through our all-in-one offering: Later Influence (influencer strategy and campaign services), Later Social (social media management), and Mavely (creator commerce). As Director of Partnerships, you’ll be responsible for building and growing revenue-driving relationships with mid-market and enterprise brands and agencies. You’ll combine consultative solution selling with deep knowledge of the influencer and creator economy, helping clients unlock the full potential of Later’s platform and services. This role is equal parts hunter and farmer: driving new client acquisition while expanding and strengthening existing partnerships.

What you’ll be doing

Strategy

• Develop and execute a targeted strategy to acquire new mid-market and enterprise accounts while growing wallet share within existing clients.
• Position Later as a trusted, data-driven partner in influencer marketing, creator commerce, and social media.
• Use market insights and client feedback to influence go-to-market and product strategies.

Technical / Execution

• Identify, prospect, and qualify high-potential brands and agencies.
• Lead consultative discovery conversations to uncover client needs and align Later’s solutions.
• Deliver compelling platform demos and customized proposals that highlight Later’s AI- and data-powered offerings.
• Negotiate, close, and expand revenue opportunities across both new and existing accounts.
• Maintain a disciplined sales pipeline, ensuring forecasting accuracy and operational excellence.

Team / Collaboration

• Partner with Market