Field Marketing Manager, Startups

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

As a Field Marketing Manager focused on Startups at Anthropic, you will design and execute high-impact field marketing programs that accelerate pipeline growth and deepen relationships with technical and business leaders at fast-growing technology companies. You’ll work closely with our Startups Sales teams to create memorable experiences—from intimate executive dinners to conference activations—that demonstrate Claude’s value and position Anthropic as the AI partner of choice for innovative companies. You’ll collaborate across sales, business development, partner marketing, and customer success to ensure every event drives meaningful business outcomes. The ideal candidate thrives in fast-paced environments, brings creativity to event strategy, and obsesses over the details that transform good events into exceptional ones.

Key Responsibilities

• Develop and execute a comprehensive field marketing strategy for Startups segment, including executive dinners, customer panels, networking receptions, and conference activations
• Partner closely with Startups Sales leadership to identify target accounts, align on event goals, and ensure programming resonates with technical founders, engineering leaders, and executives at high-growth companies
• Manage end-to-end event execution including venue selection, vendor management, invitation strategy, registration tracking, and on-site logistics
• Collaborate with BDR teams to drive event attendance and ensure timely post-event follow-up that converts attendees into qualified pipeline
• Plan and execute Anthropic’s presence at key industry conferences and partner events relevant to the startup ecosystem
• Build and maintain field marketing dashboards that track leading indicators (meetings booked, attendance rates) and lagging metrics (pipeline generated, closed-won revenue)
• Coordinate with partner marketing on co-hosted events with strategic partners like AWS and GCP
• Create compelling event content, promotional copy, and post-event communications that reinforce Anthropic’s brand and value proposition
• Manage field marketing budget for Startups programs, optimizing spend based on performance data

Requirements

• Have 5+ years of experience in field marketing, event marketing, or demand generation, preferably in B2B technology
• Have a proven track record of planning and executing events that drive measurable pipeline impact
• Are highly organized with exceptional attention to detail and the ability to manage multiple events simultaneously
• Build strong cross-functional relationships and can influence without authority across sales, marketing, and partner teams
• Are data-driven