Integrated Marketing Manager

About Later

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

Job Summary

Later is seeking a high-energy, results-oriented Integrated Marketing Manager to lead and execute multi-channel campaigns that directly drive product-led growth within our Later Social product suite. This role is all about creating impact for Social Media Managers and Social Teams—driving top-of-funnel awareness, trial activation, and new feature adoption. You’ll be both a strategic thinker and hands-on operator, working across paid, social, email, in-product, and organic channels to fuel measurable growth.

Key Responsibilities

• Design and execute integrated, data-driven campaigns that accelerate product-led growth, trial sign-ups, and feature adoption.
• Partner with Product, Data, and Growth teams to identify opportunities for expansion and retention across the funnel.
• Apply predictive analytics and AI-driven insights to optimize channel mix, audience targeting, and personalized messaging.
• Lead cross-channel execution across paid, social, email, and in-product touchpoints, ensuring campaigns ladder up to Later’s PLG strategy.
• Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) in collaboration with the Senior SEO Manager.
• Manage outbound and inbound paid campaigns alongside the Senior Paid Media Manager—testing formats across Google Ads, YouTube, Meta, TikTok, OTT, and emerging channels.
• Partner with the Email Marketing team to optimize editorial newsletters, automated flows, and campaigns.
• Launch co-marketing, influencer, and affiliate campaigns to expand reach and drive free trials.

Team / Collaboration

Collaborate closely with cross-functional partners in Product, Product.