Marketing Strategist

Department ADV Marketing Strategies

About the Department The Advancement Office engages alumni (~220k), current students, parents, and friends of the University through intellectual, professional and social activities on campus, around the world and online. Advancement raises $600 Million annually to support faculty and researchers, practitioners and patients, and students and programs across the University. Our work supports priorities in every division, school, department, and institute. Marketing and Communications partners with colleagues within Advancement and across the University to advance ambitious goals in fundraising and constituent engagement. The marketing and communications team produces several print and electronic publications, creates donor-facing propositions for both individuals and large audiences, and will be a key partner in creating and executing the upcoming campaign’s messaging, creative approach, and positioning.

Job Summary The Marketing Strategist supports the planning, development, and implementation of marketing initiatives for a variety of departmental programs, campaigns, and events. Working as part of the marketing strategy team and in collaboration with campus partners and colleagues across Advancement, this role assists in executing integrated marketing plans that strengthen the University of Chicago’s brand, engage alumni, and advance philanthropic goals. The Marketing Strategist contributes to market research, campaign execution, and performance tracking, ensuring that marketing efforts are audience-focused, on-brand, and results-oriented. This position also plays an active role in ideation, project coordination, and maintaining marketing tools and resources. By supporting both strategic planning and day-to-day marketing operations, the Marketing Strategist helps enhance the effectiveness and reach of Advancement’s marketing and communications efforts. This role designs and develops marketing plans for a department, program, product or business with moderate guidance and direction from others. Coordinates and evaluates the production of marketing communication and research programs, using existing procedures to solve routine problems that may arise.

Responsibilities Supports the development and execution of integrated marketing strategies in collaboration with cross-functional teams, including communications, design, media, social media, web, annual giving, and alumni volunteer engagement, to advance organizational goals and engage target audiences. Assists in creating marketing plans for various initiatives, ensuring alignment with project objectives, brand guidelines, and audience needs, while incorporating feedback from senior team members. Contributes to market and audience research, gathering insights on trends, industry developments, and competitor activities to inform campaign planning. Helps track and analyze marketing performance data, preparing reports and recommendations for optimization in pa