Senior GTM Data Analyst

About Cloudflare

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Job Summary

Are you curious by nature and passionate about data, analytics, and digital marketing? We are looking for a senior data analyst, who will offer analysis and insights to help us acquire customers at scale. As a senior GTM data analyst, you will help streamline and maintain reporting, data analysis deliverables, pipeline, and processes. You will extensively interact with teams such as Marketing, Sales, Sales Operations, Product, and Finance. Your input will help shape business decisions and marketing budget investments.

Key Responsibilities

• Leverage data through Tableau/SQL to understand and identify areas of growth for in-depth paid marketing channel performance across different regions and countries
• Extract and analyze data to interpret the impact of tests on marketing performance (e.g. number of leads, cost per acquisition, pipeline growth, ROI)
• Collaborate with regional marketers to analyze campaign performance and global pipeline growth
• Create reports/dashboards/data models using BI tools like Tableau by compiling data from different platforms (Salesforce, Marketo, Google Analytics, Demandbase, Adobe Analytics)
• Document key findings for growth opportunities
• Conduct ad-hoc analyses on key areas of the business

Requirements

• Masters advanced SQL and visualization techniques
• Can work with complex, unstructured data
• May use scripting (Python/R) for analysis
• Develops simple data models
• Proactively develops new reporting to answer key business questions
• Masters data storytelling, creating compelling narratives that drive action
• Possesses a deep understanding of multiple marketing channels and their strategies