Senior Manager, Direct Buys

About Realchemistry

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you’re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Job Summary

Real Chemistry is looking for a Senior Manager, Direct Buys for our growing team! The Senior Manager, Direct Buys acts as the publisher direct media buy lead on client business to ensure paid media and digital marketing initiatives deliver against the brand’s strategic direction.

Key Responsibilities

• Lead strategy, execution, and budget management for multiple clients paid media campaigns in the health, wellness, and pharma sectors, utilizing extensive direct buy media planning experience and managing RFP/RFI processes with vendors.
• Own the end-to-end direct buy process from RFP, tagging/trafficking, Prisma, IOs, custom content agreements, vendor communications, and reporting.
• Translate audience profiles and client objectives into well-planned direct buy activations, collaborating with media activation disciplines (social, search, programmatic) and Integrated Planning for a cohesive omnichannel strategy.
• Analyze campaign outcomes and marketing ROI, working with media activation and integrated planning colleagues to drive proactive, data-driven decisions and optimizations.
• Manage multiple client engagements, provide digital expertise and innovation in a fast-paced environment.