Senior Manager, Paid Media (YouTube)

About Launch Potato

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Job Summary

You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business. This is a career-defining opportunity: you’ll be responsible for significantly scaling one of our most important growth channels while maintaining profitability.

Key Responsibilities

• Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.
• Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS.
• Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis.
• Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration.
• Collaborate with the creative team on video production, advocating for what your campaigns need to succeed.
• Expand YouTube campaigns into new insurance and other financial service verticals.

Requirements

• Proven success profitably scaling new and existing brands on YouTube.
• Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc).
• Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams.
• Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks.
• Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.
• 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year.