Senior Marketing Analyst

About Sonyinteractiveentertainmentglobal

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Job Summary

As a data rich company, we are continuing to invest heavily within the analytics area and are now looking for a proactive result orientated Marketing Analyst within this exciting data driven team. This is a critical and high-impact role, focused on understanding marketing behaviour and performance, identifying opportunities for growth, and improving how we measure return on investment and ROAS across channels and campaigns.

Key Responsibilities

• Apply established measurement approaches (e.g., attribution methods, campaign testing, MMM, channel reviews) to evaluate marketing effectiveness.
• Provide clear and actionable insights into marketing spend efficiency, return on investment, and campaign performance to guide budget allocations.
• Identify key factors behind campaign success, helping the business understand what drives growth, engagement, and customer acquisition.
• Compare performance across paid, owned, and earned channels to highlight opportunities for optimisation.
• Analyse customer behaviour, retention, and lifetime value to deepen understanding of how marketing influences growth.
• Assess digital campaigns (search, social, display, web, and app) and optimise conversion funnels to improve campaign outcomes.

Day-to-day

• Deliver analysis and insights that translate marketing data into clear, actionable recommendations for leadership.
• Partner with Marketing, Finance, and Strategy teams to inform campaign planning, budgeting, and performance review.
• Act as a thought partner on measurement and analytics—challenging assumptions, raising opportunities, and driving data-informed decision-making.
• Work with internal teams and agency partners to ensure the right data sources are available, accurate, and ready for analysis.
• Build strong relationships across the business.