Senior Product Manager

About Later

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

We’re looking for a Senior Product Manager to lead the next chapter of innovation at Later. In this role, you’ll drive the development of new enterprise-ready features that empower marketing teams to scale their impact. You’ll work across engineering, design, and go-to-market teams to translate customer needs into products that surprise, delight, and deliver measurable business outcomes. This is a high-impact role with real autonomy and accountability—you’ll own strategy, execution, and results, shaping how brands and creators connect through Later.

What you’ll be doing:

Strategy

• Define the product vision, strategy, and roadmap for Later’s enterprise marketing features.
• Build business cases and set objectives that ladder up to company growth goals.
• Champion customer insights to influence priorities and product direction.

Technical/ Execution

• Lead cross-functional squads through the full product lifecycle—from discovery to launch.
• Translate customer pain points and market opportunities into actionable requirements.
• Drive a culture of experimentation and continuous improvement, using data to validate decisions.
• Develop and track key product metrics that define success and guide iteration.

Team / Collaboration

• Partner with design, engineering, marketing, sales, and customer success to ship products that move the needle for both customers and Later.
• Serve as the voice of your product team to executives and stakeholders, ensuring clarity and alignment.
• Collaborate with Product Designers & Research teams to deliver best-in-class user experiences.

Research/Best Practices

Stay ahead of industry trends, competitive products, and emerging technologies.