Senior Program Manager, Social Media

About Consumer Reports

Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for consumers. Our team is made up of truth tellers, change agents, and consumer advocates who investigate and build coalitions to fight for fairness and justice in the marketplace for consumers. We leverage our evidence-based approach to demand safer products, a healthier environment, and equitable services for everyone. Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees.

Job Summary

As the marketplace continues to evolve, so does CR’s commitment to make a major impact on behalf of all consumers. Our social media platforms help us meet our audiences where they are, providing opportunities to generate awareness and drive action among new and existing members. As Social Media Manager, you will help us grow engagement and motivate action on our social channels–by planning, publishing and managing content for CR’s social media channels, which include Facebook, Instagram, TikTok, Pinterest, Reddit, and LinkedIn. Reporting to the Associate Director, Social Media, you will also work collaboratively with internal stakeholders to foster community with responses, ideate new content based on your social listening skills and share data insights that help our organization achieve its goals. We’re looking for someone who has a background in managing social media platforms and tools with experience in matrixed organizations. If you are also a creative and skilled storyteller with a passion for using social media for the greater good, please apply. This is a hybrid position with the expectation that you work in at our Yonkers headquarters at least one day per week. This position is not eligible for sponsorship or relocation.

Key Responsibilities

• Develop and execute comprehensive social plans that drive awareness, engagement, and action among new audiences and current members.
• Ideate, plan, create, and schedule social posts for assigned social platforms and in partnership with stakeholders throughout the organization.
• Use social listening tools to identify brand conversation trends and audience insights.
• Regularly track and analyze social post performance and trends, reinvesting learnings into future plans.
• Maintain a high-level of awareness of changes within the social media landscape, including trends, best practices, competitive landscape, and algorithms.