Sr. Manager, Lifecycle Marketing

About Webflow

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

Job Summary

We’re looking for a Sr. Manager, Lifecycle Marketing to help us deliver meaningful customer and business impact through leading an innovative and transformative Lifecycle Marketing function.

Key Responsibilities

• Develop and drive the strategy for the end-to-end user lifecycle at Webflow to drive key revenue metrics and outcomes across sales-led, self serve, and partner motions.
• Deeply understand Webflow’s customer segmentation, lifecycle stages, product usage, and behaviors.
• Lead the Lifecycle Marketing team, helping uplevel the team and fostering their career growth.
• Integrate and adopt AI into lifecycle programs, producing additive gains in terms of both efficiency and business impact.
• Oversee and report on the execution of highly-targeted journeys as well as ad-hoc campaigns that help achieve company goals: nurture programs, product notifications, one-off messages, seasonal campaigns, etc.
• Build the frameworks, infrastructure, and processes needed to scale Webflow’s lifecycle programs across multiple products and audiences.
• Define and operationalize lifecycle measurement frameworks, including KPIs, attribution models, and health metrics.