Staff Product Manager, Ads Ranking

About Snap Inc

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Staff Product Manager to join our Revenue Product team at Snap Inc!

Job Summary

What you’ll do: Lead ads ranking at Snap. Improve relevance for users, performance for advertisers and revenue for Snap by building cutting edge ads recommendation ML models and commercializing them as products.

Key Responsibilities

• Translate advertiser and business needs into ML requirements and guide a team of world class Machine Learning Engineers on the most impactful problems to solve.
• Collaborate with Engineering and Data Science to define eval metrics for ads ranking systems.
• Tackle complex, high-impact challenges by identifying root causes, designing future-proof solutions, and driving results that align with company-level objectives.
• Develop and communicate a comprehensive vision, strategy, and roadmap for your product area, ensuring alignment with Snap’s broader business goals and delivering innovative solutions that empower advertisers and enhance user experiences.
• Build trust and influence across senior leadership and cross-functional teams, including Engineering, Data Science, Product Marketing, Marketing Science, Sales and Solution Engineering, by demonstrating expertise, sound judgment, and measurable outcomes.
• Use data and analytics to understand performance, identify growth patterns, and make informed decisions to optimize or sunset underperforming products.
• Inspire and lead cross-functional teams to deliver exceptional results, fostering collaboration, adaptability, and resilience under challenging circumstances.
• Mentor and guide less experienced PMs, contribute to recruiting efforts, and play an active role in building a strong, collaborative Revenue Product organization.

Requirements

• Extremely analytical. You are excellent with numbers.
• Strong customer empathy and business acumen.