VP, Product Marketing

About Launchdarkly

LaunchDarkly is looking for an experienced VP, Product Marketing to build, lead and grow our Product Marketing team. This team will understand our customers and market, define our target personas, develop messaging and positioning, develop and own net-new product plans, and support the broader commercial organization to give developers the power to build their best software and buyers the confidence to partner with LaunchDarkly. At its core, you and your team need to know our audience, our value, and help connect the dots between the two. You’ll actively help your team prioritize and coordinate, ideate and strategize cross-department with your peers in Product, Sales, Engineering and every other part of the business. You are creative, technically adept, have grown up through the Product Management or Sales Engineering ranks, enjoy customer engagements, excel at influencing the influencers, are savvy at enabling the sales teams, and credible at informing product roadmap directions. You have the confidence to lead cross-functional programs and strategies across the executives, sales and marketing teams.

Job Summary

LaunchDarkly is seeking a VP, Product Marketing to lead the Product Marketing team and drive product positioning and messaging.

Key Responsibilities

• Own, build and improve on strong product positioning and messaging, based on a deep understanding of our customers, competitors, and overall market
• Understand and support all sales channels via training, tools, and collateral
• Expand and update our go-to-market strategies and tactics, and facilitating the transition from a single-product organization to a product-portfolio driven one
• Track and manage a portfolio of GTM initiatives
• Support your team and enable them to be at their best, connecting them to the resources they need when required
• Coordinate and collaborate with stakeholders across LaunchDarkly to execute on common goals, and gather feedback

Requirements

• Product Marketing leadership experience in the DevOps ecosystem
• Technical background preferably as a Software Developer, Product Manager, or Solutions Engineer
• Strong interpersonal skills and ability to collaborate across the company
• Strong program management, process execution skills, and highly detail oriented
• Ability to evaluate and prioritize initiatives based on context and expected ROI

Pay

Target pay ranges based on Geographic Zones for Level E1:

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle – $329,000 – $450,000
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago – $296,000 – $405,000
• Zone 3: All other US locations – $280,000 – $385,000

Inclusive of 20% Bonus Target LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.